On 23 October 2025, the Pakistan Accord hosted a Brand-Supplier Roundtable at the Avari Hotel in Lahore, bringing together over 50 brand representatives and 30 key suppliers. The event provided a platform for open dialogue on strengthening cooperation, sharing learnings, and identifying opportunities to enhance occupational safety and health across Pakistan’s textile and garment sector.

In his opening remarks, Michael Bride, Senior VP Corporate Responsibility, Global Affairs at PVH Corp, highlighted brand commitment to Pakistan:

“With over 140 brands now part of the Pakistan Accord, our message to our supplying partners is clear: we believe in Pakistan’s potential and remain committed to investing in the country’s textile and garment industry.”

Brands reaffirmed their trust in the Pakistan Accord to ensure lifesaving safety measures and transparency in monitoring risks — key contributing factors to sustaining and expanding sourcing from Pakistan.

Farhan Nazeer, Manager, Ethical Trade at Marks & Spencer, noted that the presence of the Pakistan Accord has contributed to exploring increased sourcing in the country.

Suppliers echoed this sentiment. Aamir Chottani, CEO of Chottani Industries and Chairman of the Pakistan Readymade Garment Manufacturers and Exporters Association (PRGMEA) South Zone, stated:

“The Accord is a door opener for business to suppliers; it builds confidence for the top management of brands that inspections are conducted independently and transparently.”

A dedicated panel explored how to further strengthen brand-supplier collaboration, featuring:

• Felicity Tapsell, BESTSELLER
• Farhan Nazeer, Marks & Spencer
• Aamir Chottani, Chottani Industries
• Raffay Bin Rauf, Sapphire Finishing Mills
• Farrukh Zaman, Klash Pvt. Ltd

Suppliers commended the Pakistan Accord Secretariat’s work while underscoring the need for greater technical engineering capacity and a clearer return on investment for safety measures. They also called for sustained brand support through stable, long-term business relationships.

Raffay Bin Rauf of Sapphire Finishing Mills emphasised:

“Brands should consider factories as business partners, not just suppliers.”

The Accord extends its gratitude for International Accord Steering Committee members Felicity Tapsell (BESTSELLER) and Michael Bride (PVH), who reaffirmed their commitment to extend the Pakistan Accord into 2026, working together to ensure a safe and sustainable garment and textile industry in Pakistan.

The Roundtable was followed by an internal brand meeting focused on operations and collective efforts to ensure the successful and continued rollout of the Pakistan Accord.